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Arccos: The real time shot-tracking system for your phone

Professional golfers have all kinds of systems and tools for tracking their performance so they can identify their strengths and weaknesses and work on improvements. For the amateur golfer, there really was no such tool a few months ago. First came Game Golf’s introduction of a shot-tracking system, and it appears that there could be several companies competing for market share in that space.

One newcomer is Arccos, a Stamford, Connecticut-based company founded in 2012 that created a GPS golf shot tracking system that automatically tracks your round and gives real-time feedback as you make your way around the course.

“If you want to get better, you need to know what to work on to improve,” said Sal Syed, who co-founded the company with friend Ammad Faisal. “Arccos is revealing your game to you, so you can see what to do to refine your game. If you just love golf, now you can track all your rounds in one place, share your stats and connect to other golfers: all without having to do anything differently.”

While tracking golf stats is certainly not a new thing, having the ability to do it instantly and automatically is something that up to now wasn’t possible. That’s what makes Arccos unique; its real-time tracking system enables golfers to get immediate data and feedback right out on the course.

“Arccos is also the only system that is fully automatic; no need for additional devices or additional actions,” said Syed. “Once the sensors are on your clubs, all you need to do is swing and Arccos will track everything automatically. And with our Tour Analytics platform, everything that is tracked is also analyzed, giving meaning to each part of your game.”

Here’s how it works.

Arccos consists of a set of 14 intelligent sensors that attach to the grip-end of your club. A player pairs the sensors once with their iPhone so that Arccos knows which sensor is attached to which club. After that, when a shot is taken, Arccos automatically detects when you hit a shot while also intelligently filtering out practice swings.

When the sensor detects that you have taken a shot, it sends a Bluetooth message to the iPhone telling it what club was hit allowing the iPhone to record the location of each shot hit. Arccos calculates the distance of the shot by comparing where a player teed off to where they took the next shot.

“Arccos both tracks your stats and analyzes them, making sure you have the numbers you want to see with the context to understand what they mean for your game,” Syed said. “Arccos gives you data in real time as you play. We also give you deep analysis post round.”

Starting with standard stats like GIRs, fairways hit, putts per hole, Arccos then goes deeper using the company’s proprietary tour analytics platform to break down each aspect of your game (driving, approach, chipping, sand game, putting) by handicap and then quantifies your strengths and weaknesses. For example, a 10-handicap golfer might drive like a 15-handicapper while putting like a 2-handicapper, Syed said. Arccos enables golfers to identify their top improvement priorities.

The original technology for Arccos was born in Callaway Research and Development. Syed had met Alan Hocknell, Callaway’s senior vice president of research and development, at the Yale Golf Summit at Bandon Dunes earlier in 2012 and the two developed a friendship. Late in 2012, when the opportunity arose to license the shot-tracking technology developed by Callaway and take it to the market, Syed and Faisal, seeing a much-desired opportunity to work in the golf industry, jumped right in.

Across the board, the demand for golf apps and software is booming.

“It is definitely a growing market,” Faisal said. “This tells us there is real demand for golf tracking systems and that the golfer community is ready to welcome technology into the game. We’re excited about this as we know this is just the beginning for golf technology to truly enhance the game we all love.” Arccos is currently available for pre-order for $299 for iPhone, but Android and Windows Phone versions are on the way. The units are expected to ship in the late summer.

Original article published here

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