Vice President of Marketing

Company Overview:

Named one of "The World's Most Innovative Companies" by Fast Company, Arccos Golf is the global leader in golf data, Artificial Intelligence and IoT sensor technology. Recognized as Golf’s #1 game tracker, they are revolutionizing the golfing experience by delivering actionable insights that help golfers, and businesses in golf, make smarter decisions to optimize performance.

 

Role Overview:

We are seeking a dynamic and data-driven VP of Marketing to lead our marketing strategy as we embark on our next phase of growth. The ideal candidate will have a proven track record of success in scaling up B2C and D2C products, leading high-performing marketing teams, and implementing innovative marketing initiatives. In this role, you will oversee cross-functional teams to develop and execute go-to-market (GTM) strategies for product and feature launches. You will be instrumental in driving brand awareness, ensuring a cohesive omni-channel marketing approach, and fostering a culture of data-driven high-velocity experimentation.

This role will also be responsible for implementing and operationalizing modern AI-driven marketing systems, including content automation, predictive audience modeling, media mix optimization, and customer lifecycle personalization, and for building a marketing engine that leverages AI to drive measurable efficiency gains, lower CAC, and increase customer lifetime value across all channels.

This person will be a senior leader and help drive forward companywide priorities, all the while building an exceptionally well-rounded and highly functional team of people who are passionate about having a huge impact on our company and our customers every day. Qualified candidates must bring significant experience, perspective and demonstrated success leading and enhancing marketing teams across multiple locations. We want you to be able to capture vision and drive strategic direction and tactical execution while improving the golfer’s experience and relationship with our products.

 

Responsibilities: 

• Develop and Execute Marketing Strategies: 
  • Create marketing strategies to drive user acquisition, engagement, and retention.
  • Oversee performance marketing campaigns across various channels including SEM, paid social, display advertising, influencer marketing, and affiliate marketing.
  • Drive channel-specific CAC and LTV targets, build forecast models, and optimize media allocation based on payback windows and customer economics, in close partnership with Finance and Leadership.
  • Drive organic growth through content strategies, partnerships, mobile/website optimization.
  • Develop social media marketing strategies to enhance brand visibility, engagement, and community building.
  • Refine persona frameworks using both qualitative insights and AI-driven and segmentation models to inform creative, messaging, product positioning, and acquisition strategy.

•  Leadership and Team Management:
  • Lead and mentor a team of marketing professionals to achieve key performance indicators and business objectives.
  • Create a culture of data-driven high-velocity experimentation to drive the customer lifecycle.
  • Build out and manage the marketing team as needed, ensuring optimal resource allocation for marketing outcomes.
  • Up-level team capabilities around AI tools, data literacy, and modern performance measurement so that the marketing organization becomes a highly technical, automation-enabled growth engine.

• Collaboration and Communication:
  • Collaborate with product and design teams to launch and optimize user acquisition funnels and improve conversion rates. This includes overseeing e-commerce pages and storefront.
  • Work with the product team to create proper go-to-market launches to drive product and feature adoption
  • Manage stakeholders and collaborate with cross-functional teams including, product management, UX, strategy and external agencies.
  • Partner closely with data, product, and engineering teams to ensure customer data pipelines support personas, predictive modeling, experimentation, and multi-touch attribution.

• Brand and Market Management:
  • Drive global marketing strategies to enhance brand awareness and market expansion.
  • Lead influencer marketing campaigns to increase brand awareness in key global markets.
  • Manage brand reputation and ensure consistent messaging and brand voice across channels.
  • Lead brand management initiatives to enhance the brand's perception and market positioning.
  • Implement AI-assisted social listening and sentiment analysis to identify emerging themes, fan behavior, and competitive shifts that can inform both brand and performance strategy.

• Analytics and Optimization: 
  • Establish and maintain robust marketing analytics, attribution, and reporting frameworks.
  • Analyze market trends, competitor activities, and user insights to identify growth opportunities and optimize marketing strategies.
  • Implement strategies to measure and track brand performance, sentiment, and awareness.
  • Manage marketing budgets effectively to maximize ROI and achieve business goals.
  • Own end-to-end measurement of CAC, LTV, retention, and payback by channel; develop dashboards that connect spend to business outcomes and forecasted subscription revenue.
  • Build and continuously improve a multi-touch attribution model, leveraging AI and machine learning to improve signal quality and media efficiency across paid and organic channels.

 

Requirements:

• 10+ years of overall marketing experience in a fast-paced, consumer-focused environment.
• 6+ years of experience in leading and managing high-performing marketing teams.
• Proven track record of successfully scaling up B2C products and driving substantial growth.
• Strong judgment on creative quality and positioning to drive virality and organic engagement.
• Deep expertise in performance marketing including SEM, paid social, display advertising, and affiliate marketing.
• Experience in developing and executing social media marketing campaigns across platforms like Facebook, Twitter, Instagram, etc.
• Experience with influencer marketing strategies and proven success in collaborating with influencers to drive brand awareness and engagement.
• Highly analytical with a data-driven mindset, capable of developing and determining marketing metrics, user behavior, and market trends to optimize campaigns.
• Significant experience selecting, implementing, and operating AI marketing technologies.
• Excellent leadership, communication, and interpersonal skills with a passion for mentoring and developing teams.
• Ability to thrive in fast-paced, collaborative environment and adapt to evolving business needs.
• Prior ownership of CAC, LTV, and full-funnel economics at a subscription or D2C company, with a track record of materially improving unit economics by channel.
• Comfort leading technical marketing teams (growth operations, analytics, and automation) and working closely with data engineers and product teams.
• Strong project management skills, detail-oriented, and capable of managing multiple fast-moving projects seamlessly.
  

 

Personal Characteristics:

The successful candidate must bring intellectual, professional and personal values that complement the team. Certain characteristics will be vital:

• Agile and emotionally intelligent working exceptionally well with varying types of people 
• Exceptional leader who invests deeply in their team and develops strong relationships with diverse groups of people.
• Process driven and highly structured thinker.
• Highly collaborative and invested, not only in your team but the entire organization.
• Proven ability to build a world-class marketing organization.
• Able to deeply understand customers and transfer customer knowledge into outcomes.
• Clear and constant communicator and great listener.
• Capable of crafting a clear vision for the future and the steps necessary to execute the vision.

 

Benefits:

• Competitive compensation package
• Equity incentives
• 401K plan with company matching contribution
• Medical, Dental & Vision insurance
• Golf reimbursements
• Join an awesome team of passionate people

 

If this sounds like a fit for you, please email your CV or resume and cover letter to bo.bradstreet@ctinnovations.com. 

Arccos is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.