Arccos Golf today announced the expansion of its capabilities to further grow the connected golf space through an agreement to license Cobra Golf patents related to the incorporation of data tracking sensors into a golf club grip.
Recently named one of the “World’s Most Innovative Companies 2018” by Fast Company, Arccos’ latest move follows the Q1 2018 launch of golf’s first smart set, the Cobra KING F8 line with Cobra Connect Powered by Arccos, which boasts an Arccos sensor embedded in the grip of every club.
“We’ve further solidified the exclusive nature of Arccos’ position in the connected golf space, which facilitates our pending introduction of Arccos Smart Grips, and sets the stage for other major announcements that we’ll be making,” says Sal Syed, Arccos CEO and Co-Founder. “Now, more than ever, there’s an immense opportunity for Arccos to leverage the power of big data and artificial intelligence to benefit every aspect of the golf industry worldwide.”
Available for iOS and Android, the Arccos platform combines automatic data capture and advanced analytics to help golfers of all skill levels make smarter decisions and shoot lower scores. In 2017, Arccos users lowered their handicap by an average of 3.55 strokes – a rate that’s 46.7x faster than the average player with a USGA handicap.
Facilitating that dramatic user improvement was last year’s introduction of golf’s first artificial intelligence platform, Arccos Caddie. Developed in partnership with Microsoft, Arccos Caddie shows a player their optimal strategy on any hole in the world. Its AI engine is fueled by golf’s richest data set, which includes over 100 million shots hit during 750,000+ rounds played by the Arccos community, and 418 million GPS mapping data points on 40,000+ courses worldwide. Arccos Caddie also considers a player’s personal shot history, course elevation, weather conditions and other factors. It was recently declared Permitted Under the Rules of Golf, according to USGA decision #2017-0754.
“Arccos is invested in building and refining the sensor technology, advanced analytics and artificial intelligence platforms that we’ve brought to consumers through Cobra Connect technology in the grip of our Cobra KING products. We believe the insights players gain about their games through this technology will make them smarter, better golfers,” said Mike Yagley, Sr. Director of Innovation / AI at Cobra Golf.